It has become more and more important for designers and other professionals in various creative industries to look in to how they’re presenting themselves online for potential new customers, existing clients or employers. It doesn’t matter what area of expertise you’re in, your website and how you’re being represented in terms of your portfolio is the one foundation to how you’re being reviewed.
If you feel you’re good at what you do and therefore should get recognized for it, your online portfolio is normally the first stop for people that are interested in commission or maybe hire your services.
It's very important that you portfolio and the way its being presented represents what you’re offering and truly sells your creativity or product to your new or already existing clients. The reason is simple: You won't necessary have a physical one-off product to sell, so therefore, most of the time its very hard to accurately show new clients or employers what they will be investing their money in up-front. Therefore, appearance is everything!